Beyond Florida works with brands, nonprofits, and organizations to share stories that actually feel real and rooted in Florida and the Southeast. Across platforms, the audience totals 600,000+ followers, including 300K+ on TikTok, 214K+ on Instagram, 48K+ on Facebook and more on YouTube.
What makes these collaborations work is that the content doesn’t feel forced. People follow Beyond Florida for real stories, and partnerships can fit naturally into that world. Sam’s journalism background helps hook viewers fast and keep them watching, and because the audience connects with the person behind the camera, it sparks real engagement and conversation. Please note TikTok numbers include Beyond Florida 2 and Hidden Florida.
National Resources Defense Council (NRDC) – Partnership advocating for clean energy to meet rising data center energy demand.
In The News
Beyond Florida’s work has been recognized by news outlets across the state, helping bring more attention to the stories and issues shaping Florida communities. Here are a few recent features and segments.
FOX 13 – Florida for Reel – Interview with Sam, dubbed the “unofficial state historian.”
NPR / WUFT – Sam discusses efforts to save 22 acres of green space and heritage live oaks at Citizens Field.
Mainstreet Daily News – Profile on Sam Johnson and Beyond Florida’s reporting on rural history and development patterns.
WCJB TV20 – Sam discusses East Gainesville’s $2M revitalization grant and what it could mean for the community.