Sam Johnson
Gainesville, FL | beyondflorida00@gmail.com | 352-745-9519
Portfolio: beyondfloridamedia.com | LinkedIn: https://www.linkedin.com/in/beyondflorida
PROFESSIONAL SUMMARY
Content leader, former journalist, and founder of Beyond Florida Media with 10+ years of storytelling, communications, and audience growth experience. Built a 648K+ cross-platform audience through original short-form journalism and documentary-style social content, including multiple viral campaigns with 10M+ views. Expert in content strategy, social media growth, video production, brand storytelling, and audience engagement.
CORE SKILLS
Social Media Strategy | Content Direction | Short-Form Video | Journalism & Storytelling | On-Camera Hosting | Script Writing | Audience Growth | Brand Partnerships | Video Editing | Trend Analysis | Community Engagement | Public Communication
PROFESSIONAL EXPERIENCE
Founder & Content Director | Beyond Florida Media
2021–Present
- Built and currently manage a multi-platform digital media brand focused on Florida and Southeastern U.S. storytelling, reaching 648K+ followers on Instagram, TikTok, Facebook, and YouTube across multiple owned media brands (including Beyond Florida, BeyondThaSouth, BeyondFlorida2, BeyondTheRustbelt, and BeyondThaNorth).
- Produce, script, film, edit, and publish high-performing short-form content covering history, environment, and regional culture.
- Generated multiple viral videos, including a 10M-view environmental news story within 48 hours.
- Lead brand partnerships, sponsored campaigns, and audience growth strategy.
KEY ACHIEVEMENTS
- Built 648K+ social audience organically across multiple branded channels.
- 10M+ views on a single viral news story.
- Multiple owned media brands launched and grown from zero.
- Trusted on-camera host and voice for regional storytelling brand.
TOOLS
Wondershare Filmora | CapCut | Meta Business Suite | TikTok Creator Tools | Instagram | Canva | Microsoft Office | Google Workspace